Digital Globalization

You know that the challenge of making your brand relevant around the globe involves both globalization and localization. But what does that really mean?

With our network of 13 offices in 9 countries, as well as a fluency in dozens of languages, we have wide-reaching cultural understanding and sensitivity to ensure that your message is delivered — and received — as you intend. Whether you are creating an international corporate site or an application for a local office, our approach is to develop a core set of specifications and implementation processes modified for specific rollouts. This requires evaluating your site objectives, target audiences, local requirements, and specific content. Modifying for and addressing local sensitivities. Adapting iconography. Testing and client review. Etcétera.

To help you globalize or localize, we conduct research across target markets to identify variables in user behaviors, operational concerns, and the supporting requirements set. As the solution continues to be developed with particular markets in mind, creative and technical variances are considered, leading to a robust and scaleable product. Subsequent rollouts involve customization of the core solution based on market needs, as well as adaptation of site content and ramp-up of operational support accordingly.

This process allows us to establish a global plan with universal considerations related to strategy, branding, design, and technical standardization, while incorporating customization for maximum local impact. This approach produces both maximum efficiency and the highest quality results.